The Future of Unit Sales
hosted by ActiveCampaign and The Insight Engine
What to expect
On-Demand. Fill out the form to get instant access to the recording.
Length: 45 Minutes
Webinar Overview: In this one-hour interactive webinar hosted by ActiveCampaign and The Insights Engine, we explore critical strategies franchisors need to optimize their franchise recruitment processes. Our expert panelists discuss:
Effective persona-based outreach – using landing pages, custom webform questions, and CRM integrations, we share how you can feed your CRM with rich candidate data.
Balancing automation with personalized recruiting – Hear how our panelists leverage automations and AI to reduce recruiter workload and empower them to more effectively engage with a broader audience.
Strategies for cold lead engagement -98% of inbound leads don’t convert. Hear how the right technology and engagement strategy helps improve long term conversion of qualified candidates.
Leveraging data and building a tech stack – Utilizing the CRM as the anchor and combining analytics, paid ad channels, and other integrations, we define how your FranDev TechStack will help your team grow.
Your Hosts
Jimmy Weeks
Jimmy Weeks is a U.S. Air Force veteran with over 20 years of experience in franchising and marketing technology. He’s the founder of Internet Strategy Labs, a veteran-led SaaS company that helps franchisors grow through data-driven insights and automation. A long-time member of the VetFran committee, he’s dedicated to helping veterans make smart, ethical choices in franchise ownership. His work includes the FranTechStack Insights Engine and a franchise development CRM built to streamline recruitment and scale success.
Dianne Davis
Dianne Davis is President at Magnolia Soap & Bath, she boasts 20+years of experience in executive leadership, franchise development, and strategic planning.
Throughout her career, Dianne has consistently bridged operational gaps, cultivated strategic partnerships, and delivered tangible results, making her an invaluable asset.
Craig Laquerre
Craig Laquerre is the Co-Owner of Veteran Service Brands, where he specializes in franchise recruitment and supports business development efforts across 4 unique franchise brands totaling over 100 franchise owners.
A dedicated leader with a proven track record, Craig is also a franchise owner for the G-FORCE Parking Lot Striping of SoCal location.
What you’ll learn on the day:
Master the Art of Persona-Based Outreach
Learn how to create more targeted and effective recruitment campaigns by using advanced techniques like custom web forms, landing pages, and CRM integrations. You'll discover how to feed your CRM with high-quality candidate data, ensuring that you attract the right candidates from the start.
Streamline Your Recruiting with Automation and AI
Gain insights into how balancing automation with personalized recruiting strategies can help reduce recruiter workload. Our expert panelists will show you how to leverage AI to engage with a broader audience more efficiently while maintaining a personal touch, giving your team more time to focus on what matters most.
Turn Cold Leads into Long-Term Conversions
Discover how to transform your cold leads into qualified candidates with the right tech tools and engagement strategies. In this session, you’ll learn how to implement a technology-driven approach to improve long-term conversion rates and set your franchise recruitment up for sustained success.
Insights from industry leaders
All attendees will receive a Franchise Development CRM Toolkit designed by Internet Strategy Labs and ActiveCampaign.
