Site & event tracking that captures the data you need
Track actions and behaviors across your website and use the data to build more effective marketing experiences.
See what customers are doing to craft the perfect follow-up
Every visit, click, and login is information that you can use to improve your marketing campaigns.
Use site and event tracking to collect actionable data from across the entire customer journey and make sure that you’re sending the right information to the right people at the right time.
Are you losing people on your website?
Site tracking lets you see what products, services, and information your contacts are most interested in. Once you know that, you can follow up to convert more customers.
Find out why leads disappear
Discover exactly when and why leads and customers end their user journey. Get the insights to do something about it.
Use website data to segment
See which products and services your users are most interested in. Gather contact information and add their interests as tags.
Integrate with WordPress instantly
Start tracking in minutes with our WordPress plugin. You can get started with just a few clicks.
Track any other site
We’ll give you the code to set up site tracking on whatever platform or CMS you use. Integrate your Google Analytics data for more insights.
Improve engagement and conversion rates with data
Build more effective experiences by understanding which customer journeys grab the most attention.
Cart abandonment
Discover the point where your prospects bounce, so you can build initiatives to recover lost sales.
Interest tagging
Measure when someone visits a specific type of content, like a category of blog post.
Engagement tagging
Keep track of how frequently your prospects are engaging with your content.
Capture repeat visitors
Identify and categorize repeat visitors based on how frequently they interact with your website.
Go deeper with event tracking
Without event tracking, actions on your site go unnoticed. With event tracking, you can track video views, button clicks, orders, logins, and in-app behaviors. And then follow up.
Set it up in seconds
We’ll provide you with the code to start tracking clicks, hovers, logins, and so much more.
Track more specific actions
See what percentage of a video a contact watched. Or which buttons they clicked. Or how much of a course they completed. Event Tracking lets you get granular with your data.
Trigger marketing automations
Quick responses can make or break a deal. Trigger automations the second an event is recorded.
Record a contact’s full individual history
See every single action a contact has ever taken across your web experiences. Event Tracking helps you build powerful profiles and better understand your customers.
Marketing Campaign Reporting
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Sales Attribution
Use your data to attribute every conversion and prioritize your channels based on campaign effectiveness.
Split & Conditional Actions
Create more complex automations with advanced logic and conditions. Build adaptable, always-on campaigns that pivot based on your contacts’ actions and behaviors.
Marketing Automation Maps
Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.
Frequently Asked Questions
What is event tracking?
Event tracking is the practice of keeping tabs on what people are doing on your website and marketing materials. That means, if a prospective customer clicks on a specific image, opens a specific email, or clicks a link, you’ll know. You can use this data to better improve your marketing efforts and make sure customers get the communication they need.
What is an example of site tracking?
When setting up site tracking, set triggers to events that are related to your business. If you’re running an events company it makes sense to set up tracking for when users look at an event invitation or read a blog about a specific event. If you’re running an e‑commerce platform then you’ll want to set up tracking on events like viewing a product page or leaving a product in a cart.
