Will they buy again or vanish? How to follow up on holiday sales
You’ve just had a great holiday sale. But how can you make sure those buyers convert again? Watch this webinar to find out!
Beat the slow months after holiday success
In this strategic webinar, you’ll learn how to capture all the attention from your holiday promotions and turn it into long-term brand loyalty (and consistent revenue for your business). Discover simple tips, helpful tools, smart automations, and insights on how AI can make your post-holiday marketing easier!
This session should help you reflect on your year, understand what went well, and strengthen your relationships with current and new customers. We also cover how you can use your data to create thoughtful marketing campaigns that build loyalty, and choose the right tools to set yourself up for success in 2025 and beyond.
Chapters available in timeline upon playing!
Your Hosts
Val Geiser
VP of Customer Marketing, Digioh
Val Geisler is a seasoned customer advocate, email marketing expert, keynote speaker, sought-after consultant, and currently the VP of Customer Marketing at Digioh. Combining her experience in SaaS, brand-side, and running an agency, Val is dedicated to leveraging data-driven customer marketing strategies to reduce churn and boost conversions.
With recognition as one of the "Top 100 Customer Marketing Influencers and Strategists" and Reforge Certified in Customer Retention + Engagement, Val has a deep passion for solving complex problems for customers – especially in the ecommerce space where she has spent the majority of her career.Brianna Doe
Founder & CEO, Verbatim
Brianna built a successful 12+ year career in growth marketing, content, and social before launching Verbatim, where she helps startups and SMBs build scalable marketing programs and see high-ROI, sustainable growth. With more than a decade of experience in demand generation, content, influencer marketing, and social, she brings a unique, 360-degree perspective to her work.
As a content creator herself, she's built an audience of 200,000+ people on LinkedIn. Her work & thought leadership have been featured by Fast Company, CNBC, HubSpot, American Marketing Association, and more.
For all things B2B influencer marketing, check out her podcast Stop the Scroll.
Valerie Craig
Senior Director, Design at ActiveCampaign
Valerie Craig is a designer and leader who brings brands to life through collaboration, curiosity, storytelling, and excellent design. Her passion is in building and shaping brands through design that is intentional, raises awareness, and delivers remarkable results. Valerie is the Senior Design Director at ActiveCampaign. In this role, she leads our creative teams to create a meaningful impact for our customers through exceptional design.
A passionate advocate of the design community, she has served as President of the AIGA Chicago Board of Directors. She works to connect and advance designers in the community to create a positive impact in our profession.
What you’ll learn on the day:
Actionable AI strategies
Our AI tools help you drive better campaign performance, analyze behavior for more informed decision-making, and create frictionless customer experiences.
Top tips for automation
Find out how to use workflows and tools that save you time while creating personal experiences for your customers at scale.
More effective post-season follow-ups
Keep your momentum going into the new year with easy-to-apply follow-up tactics to increase loyalty and re-connect with holiday shoppers.
Insights from industry leaders
Discover how leading brands drive growth and make the most from their holiday season without the stress. You'll leave with simple ideas to improve your marketing and keep the energy going into the new year.
About ActiveCampaign
ActiveCampaign’s industry-leading marketing automation platform helps small teams power big businesses. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.